Cultivate Michigan

Cultivate Michigan is a statewide campaign led by the Michigan Farm to Institution Network to encourage large, meal-serving institutions to source at least 20% of their food from Michigan farms.

Our role was to create a web site that promoted the campaign to the public through engaging content, allowed meal-serving institutions to sign up and participate in the program, and provided an institutional dashboard that tracked and displayed their food sourcing goals and progress through quarterly surveys.

Infographic

Cultivate Michigan wanted to clearly and easily communicate program participation to the public. We created an infographic to summarize and display an overview of program participation. Over time, the infographic has shown both the increasing number of meals served per day and the increasing number of participating institutions. The display included engaging graphics and minimal text.

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Early infographic.
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Later infographic.
An early infographic showing the number of meals served per day and a later version of the infographic showing an increased number of participating institutions.

Map of Michigan

To encourage institutional participation, we created an interactive map of Michigan that updates automatically when new institutions sign-up. The map shows Michigan counties in shades of green, where darker colors indicate a higher number of participants. Hovering over and highlighting a county displays the number and names of the participating institutions in that county. A complete list of participants grouped by county is shown below the map.

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Michigan map showing program participants in each county.
An interactive map of Michigan that shows the participating institutions in each county. The selected county is highlighted in purple. Darker shades of green show higher levels of participation.

Email List

Cultivate Michigan wanted to build an email list to keep current and prospective members informed about the program. We created a web sign-up form to send subscriber information and program interests to Constant Contact, an online email marketing system. Cultivate Michigan used Constant Contact to send Michigan Farm to Institution Network newsletter updates to their audience.

Dashboard

We created a dashboard for institutions to track their progress toward sourcing 20% of their food from Michigan farms. The dashboard shows Quick Facts, charts, and provides access to available and completed surveys. Quick Facts has information such as yearly budget and percent spent on Michigan grown food. The charts include a pie chart overview of dollars spent and a bar graph of quarterly purchases per food item. The dashboard is automatically updated based on the institution’s responses to quarterly surveys on food purchases.

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Dashboard with chart
The institutional dashboard contains text and charts that show progress toward the goal of sourcing at least 20% of food from Michigan farms. The dashboard also provides access to available and completed surveys.

Success

We worked closely with Cultivate Michigan in developing the project and continue to enjoy our ongoing relationship as the project evolves. A growing number of institutions have signed-up for Network membership and many have achieved their goal of sourcing at least 20% of their food from Michigan farms.

Tools and Technologies

  • Drupal
  • JavaScript
  • Constant Contact
  • Photoshop